Cookies policy
Our website uses different types of cookies. It is important to us that you have control over your online privacy. Therefore, we would like to inform you as completely as possible about which cookies we use and for what purposes.
What are cookies?
Cookies are small text files that a website places on your computer, tablet or mobile phone when you visit the website. These cookies store information about your website visit. By placing cookies, personal data are processed. The use of cookies allows a website to recognise you the next time you visit. This can be useful, for instance, if you do not want to log in every time you visit the website.
Different types of cookies
We distinguish between functional and non-functional cookies. We always place functional cookies. They are necessary for the website to work properly. For instance, they ensure that you can stay logged in on the website whenever you want. Besides functional cookies, we also place standard analytical cookies. This is an example of a non-functional cookie. It is not necessary for the website to function properly. It tells us which parts of the website are popular and where we can improve our website. Only when you agree to set cookies, we also set a number of other non-functional cookies. These all have different purposes, but enable us to improve our services. For instance, we use cookies to show online surveys on our website, test improvements on our website, display social media buttons or to be able to show relevant ads for our services on other websites.
Online privacy
It is important to us that you have control over your online privacy. Therefore, we would like to inform you as completely as possible about which cookies we use and for what purposes. The chart below shows which cookies we set by default when you visit the website and what we set when you accept or reject our cookies.
Standard & 'do not agree' When 'agree'
Functional cookies V V
Cookies to measure visits V V
Cookies for social media integration X V
Cookies to test improvements on our website X V
Cookies to conduct research on our website X V
Cookies to show B Diving & Watersports - ads on other websites X V
Functional cookies
Functional cookies are necessary for the website to function properly. These cookies are therefore set by default and are not deleted when you do not accept them. Functional cookies ensure that you can remain logged in during your visit to the website. They also ensure that products are saved in your shopping basket when you want to buy something in our webshop.
Cookies to measure visits
Analytical cookies enable us to measure website visits. These statistics give us insight into how often our website is used, what information visitors are looking for and which pages are visited most. This tells us which website sections are popular and where we can improve our website. We continuously analyse and improve the website to make the experience for visitors as pleasant as possible. The statistics we collect cannot be traced back to individuals. This data is therefore always used anonymously. We use Adobe Analytics and Google Analytics to gain insights from the data. We always place the analytical cookies when visiting our website.
Analytical cookies collect the following data, among others:
- Tracking the number of visitors to our web pages.
- Tracking the duration of the visit.
- The searches performed on the website.
- Data about your browser and device you use to visit our website, such as operating system and screen size.
- The way you arrived at our website, for example whether you clicked on one of our advertisements or on a link in an e-mail.
- Some anonymous data entered in a form, such as a type of boat or which type of insurance cover is chosen most often.
- Items you have purchased or added to the shopping cart on the website.
For more information on what Adobe and Google do with the data collected, please refer to Adobe's and Google's privacy statements. These statements may change from time to time.
We never provide the personal data you entered (such as name, address, BSN, phone number) to Adobe or Google. Read more about how we handle personal data in our privacy statement.
Cookies for social media integration
On our website, we display videos and other content that you can promote and share via social networks via a button. For the functioning of these buttons, social media companies, such as Twitter, Facebook, YouTube and Google, place cookies so that they can recognise you when you are logged into that social network. They also collect data about the page you share. For more information on the data collected by social media companies, please refer to their privacy statements. These may change regularly.
- YouTube
- Google+
Cookies to test improvements
We constantly test our website to give you the best user experience. We want to know whether changes we make to the website are also improvements. That is why we often carry out improvements in an A/B test first. For this, we use Visual Website Optimizer. This allows visitors to see a modified version of the website at the same time. In this way, we continuously optimise the website. Cookies are used to ensure that you see the correct version of a page and to measure results.
Cookies to do research
We use Usabilla as a tool to conduct research on the website. For example, you can always leave feedback on the website. We also ask on certain pages whether we helped you well with that article. We also use an online survey in which we ask for your opinion about our website. We use this information to continuously improve our website. The cookie ensures that you do not see the survey unnecessarily often. The cookie also passes on information about your operating system and the browser you use to visit the website.
To see how visitors use our website, we also use Hotjar. This tool records mouse clicks, mouse movements and scrolling behaviour of visitors on our website. Hotjar collects information about pages visited, the browser you use and the type of device and operating system used. We use this data to improve the website.
To monitor the performance of our website, we use mPulse from SOASTA. This cookie is placed to measure the speed of our website in your browser. With this information, we can detect and solve potential problems with the performance of our website in time.
In certain cases, you can use a chat function to ask questions to one of our employees. We use Clickdesk for this purpose. Clickdesk places a cookie to know how long you are on a page and might need help.
Cookies to show B Diving & Watersports - ads on other websites
We use online ads to promote our services. We prefer to do this as targeted as possible, to keep costs down and not show you unnecessary ads. We use Google Adwords, Google Dynamic Remarketing, Facebook Custom Audiences (we do not share our customer base with Facebook) Microsoft Bing Ads and DoubleClick (from Google) for this purpose. This allows us to target advertising and keep costs down.
These cookies allow us to:
- Keep track of which ads you have already seen. This prevents you from seeing the same ads too often.
- Keep track of how many visitors click on our ads.
- Track how many visitors buy a service from us after clicking on an ad. This is necessary to analyse the effectiveness of advertisements.
- To track whether you have already purchased certain services from us. You will then not see unnecessary ads.
Even if you do not accept cookies, you may still see advertisements from us online. This is because not all our ads use cookies. However, cookies allow us to show you more relevant ads and not unnecessary ads.
For more information on what Google does with stored data, please refer to Google's privacy statement. This may change regularly. We have not given Google permission to use the information obtained for other Google services.
For more information on what Microsoft does with stored data, please refer to Microsoft's privacy statement. This may change regularly. We have not given Microsoft permission to use the information obtained for other Microsoft services.
For more information on what Facebook does with stored data, please refer to Facebook's privacy statement. This may change regularly. We have not given Facebook permission to use the information obtained for other Facebook services.
Blocking and deleting cookies
If you do not want cookies from our website to be placed, you can choose to do so in the cookie notification you see when you first visit our website. If you have previously accepted our cookies, you will no longer see this notification and you must first delete our cookies.
You can also choose to block cookies through your browser. If you block all cookies, websites may not work properly. It is better to selectively disable only the unwanted cookies. You can do this in your browser settings. This also blocks cookies from other websites you visit.
